Fact Sheet

In 1999 several Research Fellows at Harvard University and Massachusetts General Hospital, frustrated with the online professional skin care offerings for women, set out to change the way women access information and products on the Web. They began by starting an Internet dial-up service, which evolved into Giorgio Milan, an online exchange service for women which allows them to obtain direct professional skin care products which until now could only be obtain through their doctors offices. Limitation of distribution in a fragmented market leads to exorbitant high prices which have been maintained by the plastic surgeon or dermatologist who control 99% of the distribution sources. The typical mark-up has been 100 -150% which does not include the office fees which range fro 75 to 200 dollars per visit.

In 2000, the site you see today, GiorgioMilanSkincare.com, was launched with the goal of providing women with information, expert advice, community and the ability to bypass their doctors for purchasing professional grade skin care products at near wholesale prices on the Web. More than 90% of our clients see their local plastic surgeon or dermatologist for their initial visit and then their subsequent visit occur at our exchange for purchase or replenishment of their skin care products. Our customer base is international. To provide the client with the lowest prices for cosmetic needs is still our goal today.

Milestones

1999	Founded by Harvard Research Fellows
1999	Dial-up Service
1999	Seed investment venture capital Medisoft Corp. Boston
2000	Giorgiomilanskincare.com launched in Beta test mode
2000	Development of editorial and engineering teams. Create first online affiliation deal with Respond.com, Inc.
2000	Partnerships with major online retailers
2000	Distribution relationships with 30 major professional skin care producers.
2000	Major Fire to Corporation Headquarters with 2 million dollars in damage First Sales to Asia including Hong Kong and Singapore First Sales to Europe with sales in London, Amsterdam Bosnia and Minsk First $10,000 sale in the United States to a single client Advertisement Agreement with GOTO.com of the United Kingdom Forms the Zoctopus com for distribution of professional skin care products to B2B clients Exclusive agreement with a dotcom hair distributor of Atlanta for distribution of Hair Care Products Supplier Agreement with Rita Anne Distributors for major non professional skin care products and designer label fragrance
2000	Launched Vaniqa Info Line web site

Advertising Customers Include: